Programs
BUSINESS CONTENT FOR EVERY AGE
The KinderMBA team of methodologists is constantly developing new programs and improving existing programs so that each student masters the most relevant content, taking into account the characteristics of the age.


The programs consist of modules for each age and are divided into semesters:
Autumn semester: September-December
Spring semester: January-May

Navigating programs
select the class and semester you want:
PRESCHOOLERS
ELEMENTARY SCHOOL
MIDDLE SCHOOL
HIGH SCHOOL
KIDS Program
Preschoolers 5-7 years old
As a result of the program, the child:

✓ learn to make a simple project;
✓ get the first teamwork skills;
✓ gain experience in public speaking.

Modules:
My first project
TRIZ and the development of creativity

Level 0p (6-7 years old) - autumn
MY FIRST PROJECT
Program description
The module "My First Project" allows preschool children to learn how to work in a team and implement their first project ideas.
Through the lessons, the child
- finds out who an entrepreneur is;
- learns what a team is;
- learn to set goals;
- learns what a product and services are;
- learns what the target audience is;
- will conduct the very first, simple research to collect information;
- learns what the prime cost is.
Result
Final presentation of the team project at the KinderMBA Conference at Moscow State University M.V. Lomonosov as part of the Startup Alley.
SKILLS
As part of the class, children work on their first team project.

Based on the results of work on the project, the child will learn:
- formulate a problem;
- generate ideas;
- define the target audience;
- compose and conduct a simple survey;
- calculate the cost;
- identify resources;
- to present your project to the audience;
- create a product.
APPLICATION AREA
The module helps children use their imagination and imagination to create new products.

The child gets acquainted with the concept of the project, learns to plan stages and work in a team. This helps to develop the communication skills and flexible adaptation that will be needed when entering school.

At school, children most often do research projects, studying different topics and presenting them to the class. The module will teach the child how to turn their ideas into a product.
Level 0t (6-7 years) - spring
TRIZ AND CREATIVE DEVELOPMENT
Program description
TRIZ is a theory for solving inventive problems. At the age when children form a picture of the world, TRIZ-methods allow developing creative thinking, relieving fear of new ones and forming the perception of problems as tasks that can and should be solved.
Through the lessons, the child
- learn to use basic TRIZ tools;
- learn the techniques of fantasizing;
- get acquainted with the concept of system, function, main function;
- get acquainted with the system operator;
- learn to see the IFR-Ideal Final Result;
- learn to use a children's algorithm for solving inventive problems;
- to teach how to create your own tasks and riddles based on TRIZ.
Result
Final presentation of the team laptop at the KinderMBA Conference at Moscow State University M.V. Lomonosov as part of the Startup Alley.
SKILLS
Within the framework of the project, children in teams will create their own laptop with riddles, based on TRIZ tools and present it. A laptop is a homemade clamshell book or a folder that consists of many pasted pictures, pockets, tabs, volumetric appliqués, opening doors and windows.

Based on the results of work on the project, the child will learn:
- to determine the properties of an object, to describe objects;
- use the techniques of fantasizing: revitalization, unification, universality;
- apply the morphological box method;
- apply the method of focal objects;
- to determine the main useful and harmful function of the object;
- to form a contradiction according to the algorithm;
- to form the IFR;
- create riddles YES-NO.
APPLICATION AREA
Creative thinking and creativity are essential skills for the 21st century. The program "TRIZ and the Development of Creativity" is aimed at developing divergent thinking and the formation of a creative approach to problem solving.The earlier a child begins to develop his creative abilities, the easier it will be for him later to achieve his goals.
START Program
Grades 1-4 | 7-10 years old
As a result of the program, the child:

✓ learn to do projects on their own;
✓ will acquire basic knowledge in the field of financial and economic literacy;
✓ learn how to conduct market research, questionnaires, build charts in Excel, calculate a simple project budget, simulate in 3-d, develop technical products in the field of the Internet of Things and mobile applications.
Select class:
Grade 1
Grade 2
Grade 3
Grade 4
Level 1-2 (Grade 1) - autumn
ECONOMY IN FAIRY TALES
Program description
Children will plunge into the world of the magic kingdom of Love.

In the classroom, children will help King Dobrolub, restore the economy and order in his Kingdom.
Through the lessons, the child
- learns what society is and what its structure is;
- get acquainted with the concept of money, learn their history and functions;
- learns what production is and its main stages;
- understand what trade is;
- get to know who an entrepreneur is;
- learns what affects the welfare of the state.
Result
Final presentation of the team entrepreneurial project at the KinderMBA Conference at Moscow State University M.V. Lomonosov and presentation of prototypes at the Startup Alley.
SKILLS
As part of the class, children work on their first entrepreneurial project.

Based on the results of work on the project, the child will learn:
- formulate a problem;
- generate ideas;
- set simple goals and achieve them;
- define the target audience;
- compose and conduct a simple survey;
- analyze survey data and make diagrams;
- calculate the cost;
- draw up a simple budget;
- work with basic PowerPoint functionality;
- present your project to an audience.
APPLICATION AREA
The module helps to build a systematic view of society and areas related to the economy. The child gets acquainted with the concept of the project, learns to plan stages and work in a team.

As part of project activities, the child learns to be a creator, learns to find problems and come up with solutions.

In the process of life, this position helps to switch from the consumer attitude and start designing the world around, making it better. The module helps to get the primary skills in creating a PowerPoint presentation, which is necessary in educational activities.
Level 3 (Grade 1) - spring
FINANCIAL LITERACY
Program description
The module "Financial literacy" will help the child to learn in a playful way the basic set of knowledge and skills necessary for the rational use of finances.
Through the lessons, the child learns
- properties and functions of money;
- the concepts of non-cash money, electronic money, cryptocurrency;
- how to protect your financial transactions;
- how the banking system works, basic banking products;
- how to make a budget;
- how to set a personal financial goal;
- what are taxes;
- the state social security system (pension, benefits);
- how money works in a company.
Result
Final presentation of the team research project at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the project, children are working on their first economic research. The main goal is to compare two economic areas and determine the most profitable one.

Based on the results of work on the project, the child will learn:
- formulate hypotheses;
- to formulate the relevance of the topic;
- work on the presentation at an initial level of complexity (creating / deleting slides, inserting text, choosing a layout, background, etc.);
- to set the goal and objectives of scientific research;
- classify items;
- to interview;
- collect information about the research object;
- draw conclusions based on the information collected;
- carry out calculations to test the hypothesis;
- to conduct a comparative analysis.
APPLICATION AREA
In everyday life, each person needs to be able to manage personal finances, plan personal and family budgets, and keep track of income and expenses.
This is necessary in order to rationally use the available financial resources, create capital for investment.

The "Financial Literacy" module will help your child learn the basics of financial planning in a playful way.
Level 4 (Grade 2) - autumn
TRIZ IN BUSINESS
Program description
TRIZ is a theory for solving inventive problems. At the age when children form a picture of the world, TRIZ-methods allow developing creative thinking, relieving fear of new ones and forming the perception of problems as tasks that can and should be solved.
Through the lessons, the child
- learn to turn a problem into a non-standard solution;
- learns what a system is, learns to distinguish subsystems and supersystems;
- learn to identify useful and harmful functions;
- will be able to resolve contradictions;
- get acquainted with the innovation algorithm;
- will learn to fantasize with benefit.
Result
Final presentation of the project using TRIZ technologies at the KinderMBA Conference at Moscow State University M.V. Lomonosov and presentation of prototypes at the Startup Alley.
SKILLS
Within the framework of the classes, children work on their entrepreneurial project, using TRIZ tools for development.

Based on the results of work on the project, the child will learn:
- generate new ideas using the focal object method;
- evaluate the usefulness of your own idea;
- improve the project prototype using the morphological box method;
- find the perfect end result;
- determine trends for the analyzed product;
- to carry out benchmarking.
APPLICATION AREA
Creative thinking and creativity are essential skills for the 21st century. The TRIZ in Entrepreneurship program is aimed at developing divergent thinking and creating a creative approach to problem solving. The earlier the child begins to develop his creative abilities, the easier it will be for him to subsequently achieve his goals.

The combination of two educational components, entrepreneurship and TRIZ, will allow a meaningful approach to the creation and development of innovations. To preserve the natural creativity of children, ingenuity, resourcefulness, to teach how to generate bright ideas, translate a problem into a task, critically assess the situation, see cause-and-effect relationships and opportunities. Students master all stages of creating a business project, from generating ideas to defending their own project.
Level 5 (Grade 2) - spring
SMART-city management: 3D modeling
Program description
The aim of the module "SMART-city management: 3D modeling" is to study the problems of urbanization of cities in an easy-to-understand form, through group games, trainings and with the help of fairy-tale characters.
Through the lessons, the child learns
- the concept of "reasonable urbanism" and its basic principles;
- elements of a smart city, how the concept of Internet of Things works;
- the main problem areas of urbanization of Russian cities and ways of solving these problems;
- features of the "Accessible Environment" program and its implementation;
- what is a "brand", what tools exist for the development of a city brand;
- what is social entrepreneurship.
Result
Final presentation of the concept of an urban facility at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
In the classroom, children will create their own object in the 3D program TinkerCad, which will be the primary prototype of an urban object that solves social problems in the field of ecology, transport, problems of vulnerable groups of the population: children and the disabled.

Based on the results of work on the project, the child will learn:
- work in the 3D program TinkerCad;
- to determine what value proposition this or that city object carries;
- create a value proposition for your object;
- navigate urban problems, classify them and find simple solutions to these problems;
- change the elements of your object depending on the results obtained during the survey;
- create or modify urban objects depending on the needs and capabilities of the target audience;
- create a place brand;
- calculate the budget of the object;
- create 3D models of prototypes.
APPLICATION AREA
Urban studies is a science dedicated to the development of various urban systems, their interaction with each other and with city residents. This science emerged relatively recently, but has already received a huge response. For the child, this module will become a professional test, where he can better understand the structure of his own city and learn how to make the city comfortable for different segments of the population. Particular emphasis in this module is placed on acquaintance with social entrepreneurship.

Also, children get acquainted with the TinkerCad program, which will further help them create 3D models of their own prototypes within the framework of projects, as well as develop spatial thinking and increase the range of possibilities in creating and presenting their own ideas.
Level 6 (Grade 3) - autumn
MY COMPANY
Program description
The module "My Company" is focused on creating your first company.
Through the lessons, the child
- learns how to open his own company and what is needed for this;
- learns the structure of the company, and gets acquainted with the main departments;
- get acquainted with the functions of the commercial department;
- learn to use various tools for market research (swat analysis, analysis of competitors using the 4P model, survey);
- learns how an advertising company is formed;
- learns the goals, objectives and structure of the financial department of the company;
- learn to draw up a simple balance sheet and budget for the company;
- learns how the HR department works.
Result
Final presentation of a business project with implementation at the KinderMBA Conference at Moscow State University M.V. Lomonosov and presentation of prototypes at the Startup Alley.
SKILLS
As part of the lessons, children create their first company based on their own project idea.

Based on the results of work on the project, the child will learn:
- to confirm the relevance of the project idea;
- search for information on the Internet, work with search engines;
- break the project into stages;
- to determine the target audience, consumers and buyers of products;
- analyze competitors;
- draw up a questionnaire;
- determine the price of a product or service;
- calculate the project budget;
- make a sales forecast;
- to develop an advertising campaign for the project;
- compose the text of the speech;
- to build the structure of the presentation.
APPLICATION AREA
The module will help children gain systemic knowledge of organizing a company. Children will go through all the steps from starting a company to financial calculations. The acquired knowledge, children will be able to immediately apply in practice, developing their own business idea.

The module will become a professional test for the child. Various business games will help each child in practice get acquainted with such professions as financial director, marketer, advertiser, HR specialist.
Level 7 (Grade 3) - spring
APPLIED ECONOMY:
entrepreneur-producer-consumer
Program description
The Applied Economics module includes the study of three main blocks: I am a buyer, I am a manufacturer and I am an entrepreneur. Within each block, the child will look at the economy from three different angles.
Through the lessons, the child learns
- their rights and obligations as a consumer;
- what is supply and demand;
- how to make purchases efficiently;
- what does the production of products consist of, what are the costs and costs;
- how companies make money.
Results
Final presentation of the brand concept to company representatives at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the module, students work on a case from a company from the fashion and design industry. The purpose of the case study is to conduct a study of the clothing market and develop a concept for a new brand for the company.

Based on the results of work on the project, the child will learn:
- analyze the problem by drawing up the Problem Statement Worksheet;
- make a list of tasks to solve the case;
- define the target audience;
- carry out swot analysis;
- determine the volume of the market;
- analyze competitors;
- to interview;
- work in Google Sheets;
- analyze the collected information and, on its basis, develop a concept for a new brand;
- draw up a strategy for promoting a product to the market (through advertising);
- to develop the concept of commercials;
- create a billboard.
APPLICATION AREA
The module helps to build a systematic understanding of the fundamentals of the economy. The main focus of the program is on the practical application of economic knowledge. This content will be a good basis for building financial literacy, as well as understanding what economics is and why you need it.

Within the framework of project activities, special attention is paid to the development of the skill of working with information. Children learn to collect information, analyze it, get acquainted with the principles of visualization, learn to draw conclusions. Children act as representatives of a consulting company, which is tasked with developing a concept for a new clothing brand. The skill of analyzing information is required in any field. And conducting marketing research will help in the development of further projects, as it is one of the central stages in the formation of a demanded product.
Level 8 (Grade 4) - autumn
INTERNET OF THINGS
Program description
The "Internet of Things" module is focused on teaching children how to use modern technologies in entrepreneurship. The class examines how the Internet of Things affects human life, as well as how the introduction of these technologies can improve the economic efficiency of a business.
Through the lessons, the child
- learns what the Internet of Things is and how it functions;
- get acquainted with the smart home device;
- learns how a digital enterprise is organized;
- get acquainted with smart technologies in education, medicine and ecology.
Result
Final presentation of a technological business project at the KinderMBA Conference at Moscow State University M.V. Lomonosov and presentation of prototypes at the Startup Alley.
SKILLS
As part of the classes, children will develop a business project or social project for the city, home, production using Internet of Things technologies.

Based on the results of work on the project, the child will learn:
- apply the technology of the Internet of Things to implement the project;
- to interview;
- use the simplest website builder and create landing pages;
- calculate the financial stability of the project;
- develop a strategy for project implementation;
- create technological prototypes;
- use sensors and sensors.
APPLICATION AREA
Technological entrepreneurship is one of the most relevant areas today. We live in the world of technology, where everyone needs to be able to competently interact with the new reality. Children learn to understand the essence of the Internet of Things technology, as well as the application of technology for business.

First, they analyze the Internet of Things from the consumer's point of view: a smart home with a refrigerator that tells you when food runs out, smart transport that drives without a driver, smart TV, clothes and other items that can work without human intervention. And then they will answer the question, what will happen if we introduce IoT technologies in the city, in transport, in production facilities or in a warehouse? The result will be not only an understanding of the processes, but also a working prototype based on IoT technology.
Level 9 (Grade 4) - spring
MY FIRST APP
Program description
The module "My First Application" was developed in cooperation with SAP, the largest international developer of software for organizations. The course will help you understand all the intricacies of mobile application development.
Through the lessons, the child learns
- the history of the emergence of mobile applications;
- types of mobile applications;
- app store and google play functionality ;;
- rules for publishing mobile applications;
- stages of creating a mobile application;
- Customer Journey Map methodology;
- ways to monetize mobile applications;
- SAP BUILD functionality.
Results
Final presentation of the developed application to company representatives at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the project, students develop their own mobile application.

Based on the results of work on the project, the child will learn:
- create user interface of the application in SAP Build;
- determine the type of mobile applications;
- work with the App Store and Google Play;
- make maps of user scenarios;
- apply the Customer Journey Map methodology;
- to interview;
- analyze competitors' applications;
- calculate the budget for creating the application.
APPLICATION AREA
Application development is in the top 10 in-demand IT professions. For a child, the module will become a professional tryout, and will also help expand their own range of opportunities when creating and shaping entrepreneurial ideas.

In modern market conditions, products related to modern technologies are in high demand.

As part of the module, the child will be able to create an application for his own project, but he will also receive tools for developing applications for other tasks.
PRO Program
5-8 grades | 11-14 years old
As a result of the program, the child:

✓ will acquire competencies in the following areas: Entrepreneurship, Banking, Advertising, Personnel Management, Experience Management, Event Management, International Economy;
✓ will work on real tasks from large companies;
✓ presents the project at the annual conference at Moscow State University named after M.V. Lomonomov.
Select class:
Grade 5
Grade 6
Grade 7
Grade 8
Level 10 (Grade 5) - autumn
FUNDAMENTALS OF BUSINESS
Program description
The module is aimed at developing the participants' entrepreneurial thinking and practical skills in the field of business organization.
Through the lessons, the child
- get acquainted with the stories of famous entrepreneurs;
- learns methods of generating business ideas;
- get acquainted with the principles of customer development;
- learns what unit economics and project metrics are;
- get acquainted with various ways to monetize an idea;
- learn to build a sales funnel;
- learns what sales channels exist.
Results
Final defense of the investment pitch - presentations with the implementation of the project at the KinderMBA Conference at Moscow State University M.V. Lomonosov and MVP presentation at the Startup Alley.
SKILLS
As part of the class, children will develop an entrepreneurial project.

Based on the results of work on the project, the child will learn:
- generate and evaluate business ideas;
- make a value proposition;
- conduct in-depth market research;
- calculate the volume of the market;
- draw up a business model;
- calculate a simple financial model;
- create MVP of the project;
- create landing pages;
- compose a presentation for pitching business projects;
- make your own presentation design in PowerPoint.
APPLICATION AREA
We live in a world of high uncertainty. Young people who can flexibly adapt to changing environmental conditions will live best of all. Having an entrepreneurial mindset, an idea of running and launching your own business product will be necessary at any time, regardless of the circumstances.

As part of the module, the child will receive a holistic view of creating and running an entrepreneurial project. The knowledge and skills within the course can be useful both in certain areas, for example, creating your own websites, and when creating your own working entrepreneurial story.
Level 11 (Grade 5) - spring
MONEY AND BANKS
Program description
The Money and Banks module was developed jointly with Raiffeisen Bank. The content of the module contributes to the formation and development of elementary ideas in schoolchildren in the field of the organization of monetary relations in a market economy.
Through the lessons, the child learns
- what the monetary system of the state includes;
- why does the economy need a banking system;
- what banking services a person can use;
- how to make a payment conveniently and quickly;
- how to use a loan and not spoil your credit history, how to calculate the cost of a loan;
- how many accounts a company needs to have;
- when to get a loan for business development;
- where to invest temporarily free funds;
- why are savings needed, how to increase them;
- how to protect yourself from financial fraud;
- how to make a personal financial plan.
Results
Final presentation of the concept of a new banking product to company representatives at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the project, students develop a new bank payment product for a partner company.

Based on the results of work on the project, the child will learn:
- make up a persona-model;
- make a map of the user's path;
- carry out swat analysis;
- conduct surveys;
- analyze the results of the survey;
- analyze competitors;
- create video clips;
- think over the promotion of the product;
- the project budget is calculated;
- apply the technology of design thinking.
APPLICATION AREA
Financial literacy is one of the most important skills for any person. At the moment, the process of mastering this skill takes place in practice or through the transfer of experience from the older generation. This knowledge is fragmentary. A systematic approach is required in the formation of this skill.

Within the framework of the module, the child will gain a holistic understanding of the work of the state's monetary system, will be able to understand how to manage their own finances, learn how to protect themselves from fraud and manage their own banking products. The module will not only become the basis for creating your own financial management system, but will also become a professional test in the banking sector.
Level 12 (Grade 6) - autumn
BUSINESS IN THE DIGITAL ENVIRONMENT
Program description
The module was developed in cooperation with SAP, the largest international developer of software for organizations. The module is aimed at studying such areas of modern IT development as big data and analytics, cloud and mobile technologies, the Internet of things, augmented and virtual reality.
Through the lessons, the child
- learns trends in the global and Russian IT industry;
- will understand the concept of the fourth industrial revolution;
- get acquainted with the device of modern technologies (big data, augmented reality, internet of things, cloud technologies);
- learns the structure of a modern enterprise;
- learn to work in SAP Lumira, SAP Mobile Platform UX: Fiori, Build.
Results
During the course, children work on their own case studies from SAP. The best projects will be presented at the KinderMBA Conference at Moscow State University M.V. Lomonosov, and will also receive SAP support in the implementation
SKILLS
As part of the project part, students will develop a prototype layout and a prototype of the application interface, which will show how modern technologies (big data, augmented reality, the Internet of things) work in different areas: in the city, for business, for a person.

Based on the results of work on the project, the child will learn:
- to introduce modern technologies into an entrepreneurial project;
- research the market for technological solutions;
- conduct in-depth interviews with the target audience;
- create sales forecasts in Microsoft Excel;
- create a prototype of an application in SAP software;
- create an infographic video that explains to people the essence of a project idea in SAP Lumira.
APPLICATION AREA
The development of computer technology and artificial intelligence has a huge impact on the transformation of the labor market. Fintech is one of the fastest growing technology industries of our time. Specialists who combine knowledge of financial and technological instruments will be in demand more than ever in the coming decades.

Such areas as the use of big data to assess risks in insurance, the use of artificial intelligence in asset management will be actively developed.
Level 13 (Grade 6) - spring
EVENT MANAGEMENT
Program description
The "Event management" module is aimed at developing key skills in event management - from developing an idea to holding an event. In the classroom, children will help Moscow schoolchildren Petya and Ksyusha to implement a school event for the exchange of things.
Through the lessons, the child learns
- basic concepts of Event management;
- the main stages of planning;
- basic work processes;
- the basics of working with speakers;
- methods of attracting participants;
- standards of work with participants;
- the basics of working with sponsors and suppliers;
- functions of the organizers on the day of the event.
Results
Final presentation of the event at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
While working on project activities, children will develop and implement their own activities.

Based on the results of work on the project, the child will learn:
- develop the idea of the event;
- plan work on the event;
- work with speakers;
- work with participants and volunteers;
- create an event website;
- maintain social networks of the event;
- plan the day of the event;
- create reports after the event;
- create a budget for the event.
APPLICATION AREA
The purpose of the "Event management" module is to study the process of organizing events in an interactive format. This module includes the study and analysis of the following issues: event planning, the main processes of work on the event.

Completing the module allows you to acquire skills that are in demand in any industry, since the preparation and conduct of an event involves the ability to achieve goals in a given time frame and competently build a team's work, which is a basic component of the competence of a modern leader.
Level 14 (Grade 7) - autumn
BASICS OF ADVERTISING
Program description
Within the framework of the "Advertising Basics" module are considered as
theoretical aspects related to the history of advertising development, the technology of its formation, and practical issues related to the creation of advertising products, their placement in various distribution channels.
Through the lessons, the child will learn
the essence, functions, types of advertising;
- how a person's memory works, what needs to be done so that the consumer remembers the advertising information correctly;
- the concept of "advertising" in accordance with the Federal Law "On Advertising" and the difference between advertising and other communication tools;
- the main subjects of the advertising business;
- the main advertising tools in each segment of the media market.
Результат
The final presentation of the project for the development of an advertising campaign for a specific business according to a case from a partner company at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
Students work on business cases from the company. The task is to think over an advertising campaign for one of the products of the partner company.

Based on the results of work on the project, the child will learn:
- study the company's product;
- make a swot analysis of the product;
- apply the design thinking methodology;
- to analyze and cluster the target audience;
- draw up an in-depth interview and an empathy map based on its results;
- make a map of the customer's journey;
- draw up a concept for product promotion;
- draw up a media plan;
- draw up a content plan for promotion in social. networks;
- calculate the budget of the advertising campaign.
APPLICATION AREA
To date, advertising has closely entered all spheres of human life. In social networks, in transport, on television - everywhere we can find elements of the advertising sphere. How will you learn to perceive advertising correctly and not succumb to tricks? The "Advertising Basics" module will give you a complete overview. Knowledge will be useful not only in everyday life, but will also help in creating your own entrepreneurial projects.

The module discusses in detail the tools of interaction with customers, various forms and channels of promotion. Children are taught the methodology of design thinking, which teaches to go from the needs of people around, which is one of the most relevant methods of product development today.
Level 15 (Grade 7) - spring
INTERNATIONAL ECONOMY
Program description
The module "International Economics" is aimed at developing students' deep understanding of the economy, economic systems, the concepts of supply and demand.
Through the lessons, the child learns
- features of international trade;
- currency systems of countries;
- the main reasons for globalization and internationalization;
- the difference between export and import;
- signs of a closed and open economy;
- indicators of socio-economic development of countries;
- basic theories of international trade;
- what are international economic unions and international economic organizations.
Results
Final presentation of an entrepreneurial project to bring a product to the market of another country at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the project activities, students need to choose a product or company that they want to bring to the market of another country. Also, students can suggest an idea own product or service.

Based on the results of work on the project, the child will learn:
- to analyze the product / company;
- analyze the country;
- analyze the degree of openness of the economy;
- to analyze the standard of living in the country;
- conduct a SWOT analysis;
- to carry out analysis according to the model of Porter's five forces
- to analyze substitutes;
- calculate financial stability;
- create a landing page;
- to develop the concept of bringing the product to the market.
APPLICATION AREA
We live in an era of globalization and digitalization. The country's economy is not an isolated system; it is closely related to global trends and positions of other countries and states.

As part of the module, students will learn to see these relationships. This approach contributes to the formation of systems thinking, and also helps to develop critical perception of information.

Within the framework of the project part, children will see that it is possible to conduct entrepreneurial activities not only in their own country, but also to develop their company in other countries. This expands the boundaries of thinking.
Level 16 (Grade 8) - autumn
EXPERIENCE MANAGEMENT
Program description
Experience Management is a discipline about using quantitative and qualitative data to measure and improve the experience of customers and employees of a company. The module is aimed at studying modern digital enterprises, their structure and basic processes. Students will learn modern ways to improve digital processes through data collection and analytics.
Through the lessons, the child
- learns the trends of Experience Management in Russian and world practice;
- will understand the concept of a modern digital enterprise;
- learns how to build interaction within the company;
- will study how the experience of customers and employees affects the business performance of the company;
- understands what customer focus is;
- understands all the processes of managing a client within the company;
- learn to understand and analyze the needs of the company's customers;
- learn to organize an experience management system: case studies and development of their own project;
- learn to work in SAP Qualtrics.
Результаты
Final presentation of the case solution from a partner using SAP software at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the project, students will analyze the business performance of the partner company, collect employee / customer experience data, conduct analysis using SAP Qualtrics software, and develop an employee / customer experience management system in the enterprise to improve business performance based on insights.

Based on the results of work on the project, the child will learn:
- to introduce modern technologies into an entrepreneurial project;
- develop a customer journey map;
- conduct in-depth interviews with the target audience and identify insights that help in business development;
- work in SAP software: develop questionnaires and study analytics.
APPLICATION AREA
We live in a business world. And for any business - clients are the most important component of existence. Customers' loyalty depends on the impressions of the company, which leads to the development of the company itself.

Having mastered the discipline of Customer experience management, the child will be able to practically analyze the company as part of its relationship with customers, determine the degree of readiness to implement customer experience management, collect data on the basis of which he can help the company improve business performance and turn customers into fans using the latest SAP developments.
Level 17 (Grade 8) - spring
PERSONNEL MANAGEMENT
Program description
On the "Human Resources" module, children will be able to study the process of selecting employees from a business perspective, as well as look at job placement from the perspective of an applicant. This module is aimed at career guidance and will make each participant think about their career track.
Through the lessons, the child learns
- types of organizational structures;
- ways of conducting interviews;
- the structure of the personnel adaptation process;
- fundamentals of labor legislation;
- how to develop and develop corporate culture in companies;
- how to write a resume and cover letter;
- principles of building your own career.
Results
Final presentation of the HR brand concept to company representatives at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the project activities, students receive a case from a partner company to develop the concept of an employer's HR brand.

Based on the results of work on the project, the child will learn:
- analyze the employer's brand;
- analyze the main competitors in the market, their target audience in recruiting, value proposition and attraction channels;
- create a value proposition to attract new employees;
- to develop a concept of motivation, development and adaptation of employees;
- develop a concept for promoting the employer's brand.
APPLICATION AREA
In the senior grades, the question of choosing a further career path is acute. In this module, students will be introduced to an in-depth approach to building a career. They will learn about different types of companies, get acquainted with all stages of hiring. The level will become a professional test, children can learn how the HR department works in the company and how the HR brand is formed.
FOUNDATION Program
9-11 grades | 15-17 years old
As a result of the program, the child:

✓ will launch his own startup;
✓ plunge into digital marketing, project management, financial management;
✓ will visit companies and solve real business problems within the framework of project work for each module;
✓ prepare for the internal exam in mathematics at Moscow State University. M.V. Lomonosov.
Select class:
Grade 9
Grade 10-11
Level 18 (Grade 9) - autumn
MY STARTUP
Program description
The module "My Startup" is aimed at developing the participants' entrepreneurial thinking and practical skills in the field of organizing business projects.
Through the lessons, the child
- will understand how to go from an idea to a profitable business.
Результат
Final presentation of the Startup at the KinderMBA Conference at Moscow State University M.V. Lomonosov and MVP presentation at the Startup Alley.
SKILLS
As part of the classes, children will develop a project for their real Startup.

Based on the results of work on the project, the child will learn:
- generate and evaluate business ideas;
- make a value proposition;
- conduct in-depth market research;
- calculate the volume of the market;
- draw up a business model;
- calculate a complex financial model;
- calculate all the main investment indicators;
- work out legal issues on opening a company and protecting your intellectual property;
- test the MVP of the project;
- create landing pages and customize advertising traffic;
- calculate unit economics;
- to attract investments and funds to the project through different channels;
- compose a presentation for pitching business projects;
- draw your own presentation design.
APPLICATION AREA
We live in a world of high uncertainty. Young people who can flexibly adapt to changing environmental conditions will live best of all. Having an entrepreneurial mindset, an idea of running and launching your own business product, will be necessary at any time, regardless of the circumstances.

As part of the module, the child will receive a holistic view of creating and running an entrepreneurial project. The knowledge and skills within the course can be useful both in certain areas, for example, creating your own websites, and when creating your own working entrepreneurial story.
Level 19 (Grade 9) - spring
BASICS OF MARKETING
Program description
The Marketing Basics module is about how to create a product or service and bring it from producer to consumer.
Through the lessons, the child learns
- basic marketing tools;
- how to define a pricing strategy and conduct market research;
- how to conduct competitor analysis and benchmarking;
- different ways of selling goods and services;
- the process of creating a brand;
- the process of creating a logo;
- how to develop a brand advertising strategy.
Results
Final presentation of the brand audit concept at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the project activities, students will need to choose one of the brands and audit this brand.

Based on the results of work on the project, the child will learn:
- segment the target audience, highlight the core of the target audience;
- to conduct a swot analysis of the brand;
- identify direct and indirect competitors, do an analysis of competitors;
- to analyze Porter's 5-forces;
- define and compose a unique selling proposition;
- analyze sales channels;
- calculate the market potential;
- make recommendations on brand strategy.
APPLICATION AREA
Marketing is an activity aimed at anticipating and meeting emerging needs. It is marketers who largely determine the preferences of consumers, influence their choice, and form a pricing policy. And this is art!

For a child, this module will become a professional test in the role of a marketer. Students will not only immerse themselves in the theory of marketing, but will also work on the practical task of brand auditing. This kind of work is done by employees working in consulting, strategic marketing departments in large companies and in marketing agencies. In small companies, such an audit of his business is done by the owner himself, when he thinks about how his company should develop further. This skill will help in the future when developing your own project brand.
Level 20 (Grade 10) - autumn
PROJECT-MANAGEMENT
Program description
This module is aimed at developing the basic skills of a project manager - from choosing a project life cycle to conducting post-project analysis.
Through the lessons, the child
- learns what the project life cycle is;
- learns the basic methods of project management;
- learn to apply a flexible approach to project management (agile) and agile framework Scrum.
Результат
Final presentation of the online course at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the class, children will develop their own online course.

Based on the results of work on the project, the child will learn:
- work in software for project management in teams;
- apply a requirements tracking matrix and a responsibility matrix;
- create an online course from idea to implementation.
APPLICATION AREA
Completing the module allows you to gain skills that are in demand in any industry, since the ability to achieve goals in a given time frame and competently build team work is a basic component of the competence of a modern leader.

Understanding a flexible approach to Agile project management will help build productive work on IT and digital projects, startups, regardless of whether you are a manager, team lead or team member.
Level 21 (Grade 10) - spring
FINANCIAL MANAGEMENT
Program description
The module "Financial Management" will tell you how to manage financial flows, how to prevent crises and subsequent bankruptcy, develop an effective investment policy, improve the financial condition of the company through various tools. The module examines rules and principles of corporate finance management, features of the development of a financial strategy are considered.
Through the lessons, the child learns
- what is the financial policy of the company;
- what methods of financial planning exist;
- how to use corporate finance management tools;
- how the company's cash flows are managed.
Results
Final defense of the thesis at the KinderMBA Conference at Moscow State University M.V. Lomonosov.
SKILLS
As part of the project activities, students need to choose one company and analyze its financial condition.

Based on the results of work on the project, the child will learn:
- to analyze the industry;
- carry out PEST analysis;
- highlight the main risks;
- to analyze the financial condition of the company;
- make recommendations for the further development of the company.
APPLICATION AREA
The success of any business largely depends on the rational use of financial resources. The key task of an entrepreneur and top manager is to build an effective financial strategy, the essence of which is is to find the optimal balance between business profitability and financial risks.

As part of the level, students will be able to learn how to analyze the financial condition of a company, which will help in the future when creating their own project and company. Also, the course will help you to become much better acquainted with the content of the discipline of financial management, which can further help you more consciously approach the choice of a specialty and build your own learning path.